Mobile Phone Usage Patterns Amongst University Students a...

Sayan Chakraborty. Mobile phone usage patterns amongst university students: A comparative study between India and USA. A Master’s Paper for the M.S. in I.S degree. April, 2006. 53 pages. Advisor: Diane Kelly Mobile phones are one of the most common information access devices with almost 31% of the global population having access. This exploratory study investigated usage patterns of, and attitude about, cell phones among university students in a mature market (United States) and a rapidly growing new market (India) by surveying students in each country. Key findings from the study include similarities in the usage of phones to communicate with others and in the perception of mobile phone usage in public settings, and differences in the use†¦show more content†¦These staggering numbers are indicator of the growth and reach of mobile phones. Asia is the fastest†growing region, accounted for one of every four phones sold in 2005, a pace that is projected to increase to one of three by 2009 (â€Å"Gartner Press Release†, 2005). The latest data from March 2006 indicates that India is the fastest growing mobile market in the world with over 5 million new users added per month bringing the total to over 90 million users (â€Å"Telecom Regulatory Authority of India press release†, 2006). However this represents only about 8% of India’s estimated total mid†2005 population (â€Å"Population Reference Bureau Statistics†, 2006). The corresponding US data from December 2005 shows that there are 207 million mobile users in the US (â€Å"CTIA Semi†Annual Wireless Industry Survey†, 2006). 1 This represents over 69.8% of the estimated total mid†2005 US population (â€Å"Population Reference Bureau Statistics†, 2006). The cultural background can influence the way technology is perceived, adopted and used. Despite the global nature of the adoption of mobile technologies, there are only a few studies which have investigated the cross†cultural aspects. The study hopes to address a variety of questions revolving around two general areas of interest as identified by Aoki and Downes (2002)† the intrinsic motivations for the adoption of mobile phones and the behavioral characteristics of their usage. Aoki and Downes (2002) studied these areas ofShow MoreRelatedConsumer Behavior Towards Online Shopping18477 Words   |  74 Pages 78 9. Sandeep Ojha 86 10. Bhoomi Kotadia 66 TABLE OF CONTENT No. | Subject | Pg. 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